“Attempts to revive reading are cropping up in many places. Groups in Seattle, Brooklyn, Boston and Minneapolis have hosted so-called silent reading parties, with comfortable chairs, wine and classical music.”—
“It’s a big lesson to all of us. Take picture now of what we have.”—
Dmitri Don, founder of Estonian photo sharing site where friend Konstantin Petrov, an electrician at Windows on the World posted hundreds of unique photos of the World Trade Center in 2001 (New Yorker)
“Putting dead bugs in his desk drawer can leave your boss no option other than to fire you.”—From the article that Google serves up first when someone searches for information about how to deal with difficult coworkers. Not helpful.
“Persado’s software deconstructs advertisements into five components, including emotion words, characteristics of the product, the “call to action” and even the position of text and the images accompanying it. By recombining them in millions of ways and then distilling their essential characteristics into eight or more test emails that are sent to some customers, Persado says it can effectively determine the best possible come-on.”—It’s Time to Take Artificial Intelligence Seriously (WSJ)
This was noted in a post about support considerations for people with disabilities, but it resonates for me from a marketing and communication perspective. Things can get easily lost in translation that seem obvious for the person presenting information, so messages need to be so simple and clear.