This was noted in a post about support considerations for people with disabilities, but it resonates for me from a marketing and communication perspective. Things can get easily lost in translation that seem obvious for the person presenting information, so messages need to be so simple and clear.
“It’s not clear the Lavabit example actually scales up. That’s very different from a publicly traded multibillion-dollar company with an army of lawyers who would love to take this argument all the way to the Supreme Court.”—
Yahoo’s chief information security officer, Alex Stamos
“Through partnerships with The Nerdist, Yahoo! Screen, College Humor, PopCrush, The Wall Street Journal, Vevo and Funny Or Die, [Weird] Al was able to get his videos made (for free) in exchange for providing each publisher with exclusive content.”—Weird Al Yankovic Wins The Internet with #8videos8days