“Persado’s software deconstructs advertisements into five components, including emotion words, characteristics of the product, the “call to action” and even the position of text and the images accompanying it. By recombining them in millions of ways and then distilling their essential characteristics into eight or more test emails that are sent to some customers, Persado says it can effectively determine the best possible come-on.”—It’s Time to Take Artificial Intelligence Seriously (WSJ)
This was noted in a post about support considerations for people with disabilities, but it resonates for me from a marketing and communication perspective. Things can get easily lost in translation that seem obvious for the person presenting information, so messages need to be so simple and clear.
“It’s not clear the Lavabit example actually scales up. That’s very different from a publicly traded multibillion-dollar company with an army of lawyers who would love to take this argument all the way to the Supreme Court.”—
Yahoo’s chief information security officer, Alex Stamos