When BMW introduced one of the most sophisticated navigation and telematics systems into its 5 Series car in Germany a decade ago, it represented the pinnacle of German engineering excellence, with great advances in accuracy and functionality. Yet BMW was forced to recall the product—because the system had a female voice. The service desk had received numerous calls from agitated German men who had the same basic complaint. They couldn’t trust a woman to give them directions.
Sweet Talking Your Computer (WSJ)
